Keywords are one of the greatest SEO tools that help rank websites on the internet and these keywords help websites in getting what we call web traffic.
It is easy to get keywords for your web contents but it is not easy to get the best keywords that can easily rank your website especially if it is still a new website. We call these keywords to use on new website low competition keywords. These keywords have low competition on the web and when researched, they can easily rank your website and bring organic traffic to your site.
These low competition keywords are very important for newly created blogging site or blogs to get their website ranked and when the website gains age and authority, they can then migrate to the high competition keywords that have good CPC (Cost Per Click).
You can have an idea on a blog post or article to write on but without the right keywords, your post wouldn't easily rank on search results and sometimes, the article might not be indexed by Google Search Console.
If you are here means you want to know how you can easily get a low competition keyword and write Search Engine Optimized articles for good ranking of your blog post or article and draw a huge amount of traffic to your website. So in this article, I will show you how to find the perfect or best keywords for SEO for your Blog and bring traffic to your website.
What is SEO and how does it works?
Search engine optimization (SEO) is the practice of improving the quality and quantity of website traffic to a website or a web page from search engines. Search engines here can be Google, Bing, Yahoo, Yandex, DuckDuckGo...
SEO brings what we call organic traffic to a website and is not direct traffic or paid traffic.
Search Engine Optimization makes use of different parameters on website that will help the website rank.
What is a Keyword?
A keyword or sometimes called focused keyword is a set of words used by SEO professionals that best describes the contents on your website or on a webpage with the hope that this website or webpage will be ranked on Google's top search results.
The aim of every website owner or SEO professional is that their websites should be ranked in the top search results of search engines in order to grow their audience and increase the site authority.
If you want your website to easily rank on the internet, then you will need to use optimal or best keywords for all your web pages for search engines to easily identify your web contents thanks to its keywords and rank them on search results.
When we talk of keywords, we have many types of keywords but all are classifies and grouped under 2 types of keywords which are;
- High Competition Keywords
- Low Competition Keywords
We also most of the time talk of short tail keywords and long tail keywords. Short tail keywords are keywords ranging from 1 to 4 words and long tail keywords are those ranging from 5 to 10 keywords. Short tail keywords are mostly those of high competition and they are mostly used by high authority websites out there. The long tail keywords are the best to use in all situations whether your site is new or old.
1. High Competition Keywords
High competition keywords are keywords who's search volume is high, CPC high and is often used by old websites with high authority. However, these keywords are not advised to be used on newly launched website except if you intend doing advertisement of the website with these keywords. Most of the time these keywords are often short tail keywords because they are made of 1 - 4 keywords.
Let's say for example; we will want to write on what is seo. After analysis of this keyword, you will see the keywords difficulty, CPC and PPC. If after analysis the keywords difficulty 41 to 100%, then this keyword is of high competition and if you have launched a new site and used a keyword with such difficulty, then your site might hardly rank for search results.
The above image shows keyword with a very good search volume and good CPC but it has a difficulty of 51% and is not advised to use on a newly created site.
You can see that the requirements for a site to rank which such a keyword. The domain should have an authority of 89%, 19 years old, 100k average links in top pages and 3756w count for the content. However, there are better options to take as keywords in the low competition keyword section.
2. Low Competition Keywords
Low Competition Keywords are keywords of who's search volume is sometimes high, CPC moderate and is often used by newly launched site who want to draw unpaid or organic traffic to their website. These keywords are often long-tail keyword which are composed of 5 to 10 words because they are composed of good and low competition words that can formulate a search term or query. These keywords are known of having a difficulty of 0 to 40%.
Lets say for example, we want to write on SEO. We will need to analyze they keyword in-order to get more alternatives with little difficulty since the keyword was analyzed earlier and had much difficulty.
What is Keyword Difficulty?
Keyword difficulty is the efficiency of a keyword to rank as search results for a search term or query. This keyword difficulty is usually used and expressed in percentages. It ranges from 0 - 100 and the higher the difficulty, the harder it will be to rank a website with the concerned keyword, the lower the keyword difficulty, the easier you can rank your website with the concerned keyword. See the classification range of keyword difficulty below.
- 0 - 10 : No Competition
- 11 -20 : Extremely Low Competition
- 21 - 30 : Low Competition
- 31 - 40 : Moderate Competition
- 41 - 50 : High Competiton
- 51 - 60 : Very High Competition
- 65 - 100 : Not to be considered to use.
How to Find the Best Keywords for SEO
Now we know of keywords types and keywords difficulty, we can talk on how to find the best keywords for SEO of your website.
You can find many tools online but you will be left just with a few tools that can give you reliable results. We will be using a free keyword finder and analysis tool that will help us obtain many possible keywords from just a single search term. It also help find similar keywords that are related to the keyword in question and that can be equally use for writing articles.
Follow the steps below to know how to Find the Best Keyword for SEO of your website.
- Click here to go to SEMScoop and click on Keyword tool as seen in the image below;
- Next, type in the title of the article you will want to write on. Let's say for example I want to write on what is SEO and how does it works. I will just enter it there and click on search.
- What this Keyword tool does is it doesn't only give you details on a keyword but it provides equally similar keywords with both high and low competition and difficulty and give you details on each for you to choose the best keyword to use. In order to easily get your site ranked, use keywords with little difficulty ranging from 0 - 30 and you can equally use keywords with moderate difficulty of 31 - 40.
- Select a keyword who's difficulty is of 0 - 30.
- You can then use this keyword as a title for your blog post.
The process of finding this keywords is quite simple just seeing it from here but you should know that at times it can take you a couple of minutes to find the best SEO keywords for your website.
It is true that you can use this keyword with little difficulty to write your articles but still, I have an additional personal tip that you can use to make your keyword even optimal.
Additional tip to Optimize Keywords for SEO
When you search for something on the internet, Google shows you the best results containing rich keywords of the term you search for. Google will also show you what other people search for. If you are a webmaster and SEO professional, you will understand that this is a really important asset for your website. Including some words from what people search for in your keyword will give a great boost to your website because if someone search for one keyword or the other, your website will still appear as search results.
Google has a recognition system that they took 5 years to develop and this keyword recognition system shows results of what every synonym of a keyword. If you search for a term and results are not available in that term, Google will show results with term that are similar to those that are research.
So when creating your keyword, consider adding some keywords on what people also search for to the results you got from the steps above with low competition.
If you apply all of this then know that your web pages will rank very fast and you will start getting good organic traffic from search engines to your website.
Checkout our other SEO tutorials we have covered below;
Conclusion and Final Say
Use the above method to help rank your website on search engines easily. You can use my additional personal tip but take note that the keyword shouldn't be too long. Just make it brief and optimal for search engines to easily read it.
It takes time for search engines to rank a new website so if you are having a newly launched website, try out this and give the Search Engines some weeks to read and understand your site for better ranking.